Modis, a part of The Adecco Group, announced a rebranding as part of an effort to have one global brand that represents engineering, IT and life science staffing.

The rebrand is the “culmination of a massive amount of change here in the US,” said Ger Doyle, president of enterprise solutions. It will also segment the division to one aimed at enterprise firms and another with a retail staffing focus.

Doyle will oversee the enterprise business line at Modis focused on large US and multinational firms, serving them in on a national and international perspective.

Trent Beekman, president of recruitment solutions at Modis, will focus on the retail staffing operations aimed at middle- and small-market business as well as large firms. It will follow the traditional branch model with high-touch relationships.

“The workforce needs of global organizations and those of regional, mid-sized companies are very different,” Doyle said. “That’s why we’re approaching them with distinct delivery models. Our segmentation strategy allows us the flexibility and focus to be a full-service provider to clients across industries, scale and need.”

In addition, the company has also invested in technology and the brand encapsulates that as well, he said. For example, The Adecco Group recently acquired General Assembly, a technology training website. Doyle said there will be synergy between Modis and General Assembly moving forward both in the US and globally.

Modis works with firms in the medical device and pharmaceutical, energy, technology, consumer products, automotive, finance and insurance, government, and manufacturing industries.

“With historically low unemployment and an increasingly high demand for professionals with niche expertise, especially in STEM fields, the challenge to find essential talent will only grow,” Beekman said. “Our evolved business model and this rebrand will strengthen our ability to connect skilled candidates with top employers.”

Modis also today released results from a survey of 1,030 US adults on attitudes toward jobs in the fields of science, technology, engineering and mathematics — also known as STEM.

It found 68% believe compensation is higher in STEM jobs than other fields. However, only 35% said they planned to pursue a STEM career. Keeping people from pursuing such jobs: 17% said they did not learn the right skills in school, 25% said they do not have the financial means to go back to school or start over in STEM, and 15% said they do not know where to look for a STEM job.

The survey also found 42% believe the US educational system is keeping up with demand for workers with STEM skills, but 32% strongly disagreed.

Another finding: 50% believe somewhat to strongly that the US is globally competitive in STEM careers.