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Daxtra snaps up PivotCX to improve hiring process for recruiters and HR

April 29, 2024

Daxtra, a global provider of AI-enriched recruitment software, acquired PivotCX, a talent acquisition and HR communications platform based in Indianapolis. The deal closed April 24. 

The combined company aims to streamline and enhance the hiring process for recruiters and HR professionals. 

“Changing workplace trends have made providing great candidate experiences a crucial factor in the recruiting process,” Daxtra CEO Terry Baker said in a press release. “Daxtra and PivotCX share the mission of solving challenges for global talent acquisition teams, especially when it comes to reaching the right candidates quickly. Joining forces means our customers, current and future, will benefit from our combined focus on innovative solutions that build business value through better hiring practices.”

The company name remains Daxtra. The PivotCX product will initially be branded “PivotCX by Daxtra” and eventually roll into the Daxtra suite of solutions.

Founded in 2015, PivotCX’s talent acquisition communications platform enables recruiters to engage in personalized conversations with candidates and managers. 

“We’re extremely excited to join the Daxtra Group, given their position as a global leader in recruitment software,” PivotCX founder and CEO Howard Bates said in a press release. “Daxtra understands that a great candidate experience starts with a great recruiter experience, and our organizations are squarely focused on developing the solutions to make that happen. Our customers can look forward to more from Daxtra and PivotCX in the coming months.”

Terms of the transaction were not disclosed. Howard Bates of PivotCX will become president of candidate engagement solutions at Daxtra. Mike Seidle of PivotCX will be CTO of candidate engagement solutions. PivotCX’s David Bernstein will remain focused on building partnership networks.

Headquartered in Edinburgh, Scotland, Daxtra specializes in intelligent recruitment automation, AI-powered search and match, and multilingual résumé and job parsing in more than 40 languages. It was founded in 2002 and has offices in Europe, North America and Asia Pacific.