Australia-based HR Software-as-a-Service (SaaS) provider PageUp announced that it acquired Pathmotion, an SaaS graduate recruitment engagement talent platform.

Financial details were not disclosed.

Pathmotion allows organisations to create highly relevant employee-generated content to attract and engage quality applicants.

“PathMotion’s sophisticated AI-powered discussion platform makes it easy for organisations to connect candidates to real employees and share authentic employee content,” the company stated. “With a single click, organisations can create and share on-brand employee-generated content with prospective job seekers.”

The acquisition complements PageUp’s acquisition of Clinch Recruitment marketing software.

The company stated that like Clinch, PathMotion will seamlessly integrate with the PageUp ATS (applicant tracking system), and will also be sold as a standalone solution that plugs into other ATS solutions.

PathMotion’s London and Paris teams will join the Clinch team in Dublin. PathMotion will continue to serve the UK and European markets and increase its reach to markets in the US, Australia, and Asia.

PageUp CEO Mark Rice said, “We’re thrilled to welcome PathMotion into the PageUp family. Delivering an engaging, authentic candidate experience is a must in today’s competitive talent market, and PathMotion’s innovative AI-powered platform will help our customers attract and hire great people.”

PathMotion co-founders David Rivel and Alon Laniado said in a statement, “We couldn’t be more excited to join forces with PageUp. The natural fit and synergies in our offerings will enable us to bring the candidate experience to the next level. Being part of the PageUp family will bolster our journey at the forefront of how organisations engage and attract talent, while at the same time accelerate our growth internationally.”