Branding is much more than the logo you use. Brand perceptions result from the cumulative touch-points customers have with your company. Your brand is only as strong as the weakest of these client connections. Phil Grabfield, Staffing Industry Analysts’ VP, head of marketing, discusses how these widely held brand truths apply to the staffing industry in The Staffing Stream.

The Staffing Stream is a blog where issues, trends and views from all corners of the staffing industry are discussed. Our ecosystem includes a range of thought leaders — such as executives at staffing firms, buyers of staffing services and representatives of industry vendors, among others.