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Business leaders bullish on AI, though concerns remain: G-P

May 08, 2024

Business leaders across the globe believe AI is critical for operating and competitive advantage, but 97% expressed concerns related to their AI plans, according to a survey sponsored by employer-of-record provider G-P.

The report found that 81% of business leaders said their organization has an established AI program and 84% plan to invest more in the technology this year. Executives are considering how AI can help them expand into new markets and build new teams, and nearly all, 96%, believe that companies using AI to support asynchronous work across countries or time zones will soon outpace those that don’t.

However, execs are also worried about the incorrect use of AI, with two-thirds citing the financial consequences of using AI incorrectly as a top concern.

Business leaders also worry about finding the right people to put AI in place. The survey found 98% of executives predict their organization will need to create new roles to implement and monitor AI.

“AI is redefining the boundaries of what’s possible in global business,” Nat Natarajan, chief product and strategy officer at G-P, said in a press release. “But we’ve only just scratched the surface of AI, and its potential is still largely unrealized. AI is evolving at exponential rates. Strategic planning, investment and continuous learning will be required for businesses looking to leverage the technology to thrive on the global stage.”

The report’s survey included insights from more than 1,500 business executives from around the world.