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Workers take longer to find jobs, though counteroffers rise

April 03, 2024

It’s taking workers longer to find new jobs and fewer new hires are receiving signing bonuses, according to ZipRecruiter’s new Q1 2024 Survey of New Hires. On the other hand, the number of workers receiving counteroffers remains historically high, and more new hires said they were recruited. Another finding: Workers are turning to generative AI in the job search.

The report found the number of new hires who found their job in under a month dropped to 46%, which is down from 60% in the previous quarter’s report.  ZipRecruiter’s report also found that 23% of new hires received signing bonuses, down from 29% in the previous report.

Still, the percentage of new hires saying they received counteroffers from their previous employer rose to 24% in the new report from 21% in the previous report. Also, 46% say they were recruited, up from 34% in the previous report.

And 48% of recent hires say their new employer responded to their application within three days and 92% within about a week.

“When employers proactively recruit talent or respond to applicants quickly, it instills a sense of being valued and sought after, which can be incredibly affirming and gratifying,” Marissa Morrison, VP, people, at ZipRecruiter, said in a press release.

ZipRecruiter’s survey also looked at AI. It found just over 53% of job seekers said they used ChatGPT or a similar generative AI tool to help them in their job search. Millennials have been the earlier adopters of generative AI tools, with more than 70% saying they used generative AI in their most recent job search.

Of those who used generative AI in their job search, 23% said they used it to draft a résumé, 19% to research career options, 18% to prepare for job interviews, 16% to research pay levels, 14% to complete a pre-hire assessment, 11% to draft correspondence and 5% to create a headshot.

The survey is based on a sample of more than 1,500 adults in the US who are currently employed and who began their current jobs in the past six months. It includes self-employed workers.