Superior Workforce Solutions Inc., a member of the Superior Group and one of the largest woman-owned workforce solutions companies in the US, rebranded as Broadleaf Results Inc.

The rebrand aims to better align the firm’s service philosophy with its overall identity.

“The Broadleaf brand speaks to the evolution of our company and service offerings, while remaining true to the same flexible, innovative and consultative total talent management solutions that we’ve always provided,” said President and CEO Lynne Marie Finn. “We have always taken great pride in helping businesses across the country maximize their talent engagement and management strategies. We look forward to continuing with a refreshed brand that better reflects the energy, excitement and expertise of our talented teams.”

There will be no organizational or structural changes as a result of the rebrand, and the transition will have limited impact on existing clients and industry partners, according to the company. All existing customer/staff points of contact will also remain unchanged.

Broadleaf is based in Williamsville, N.Y., a suburb of Buffalo. It provides managed service programs, recruitment process outsourcing, vendor management systems, IC compliance, SOW engagement, and payrolling solutions for both contingent and direct employment.