Kelly Services Inc. (NASD: KELYA) made an equity investment in Business Talent Group, a business-focused human cloud platform for on-demand consultants, experts and executives. As the lead investor in Business Talent Group Series C funding, Kelly Services will hold a minority stake; other terms of the investment were not disclosed.

Business Talent Group will use Kelly’s investment to accelerate the development and growth of its enterprise-wide on-demand talent offerings and its proprietary technology platform. The relationship also aims to expand client access to the BTG’s pool of independent professionals.

“Companies need the experienced talent to compete and win in the market, but they’re faced with a new world of work where the old talent models aren’t effective anymore,” said George Corona, president and CEO of Kelly Services. “By providing insight and expertise to help companies navigate the new world of work, BTG and Kelly will bring top talent to organizations.”

Business Talent Group, founded in 2007, had $45 million in 2017 gross spend, according to Staffing Industry Analysts’ The Gig Economy and Human Cloud Landscape: 2018 Update.