ConTemporary Locums, a San Diego, California-based medical staffing provider, is rebranding to Era Locums.

“We worked closely with our branding partner to develop a strategy that reflects our culture and values,” CEO Sigrid Boring said in a press release. “That meant deeply understanding our providers and clients and communicating with them in a meaningful way. I’m excited about how our new brand does that.”

The rebranding effort includes a new website.

Founded in 2022, Era Locums connects locum tenens physicians and healthcare facilities.