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CTO is highest-paid digital marketing pro: $241,000 salary at high end

October 19, 2016

Chief technology officers rank as the highest-paid digital marketing professionals in 2016 with a salary range of $140,000 to $241,000, according to a report by Mondo, a provider of technology and marketing staffing. Other high-paying positions include chief marketing officer with a salary range of $140,000 to $238,000, and VP of eCommerce with a salary range of $138,000 to $226,000. 

“The demand for digital marketing professionals continues to be incredibly strong, especially for marketing automation professionals and UI/UX designers,” said Gianna Scorsone, VP of marketing and sales operations for Mondo. “In addition, we have seen new tech-driven marketing positions arise, such as the chief technology officer and demand generation analyst.”

Proofreaders saw the biggest spike in salaries from 2015 to 2016, with salaries up 10% to a range of $41,000 to $65,000. Other positions with the most significant salary increase, 9%, from 2015 to 2016 include:

  • Digital content strategist: $76,000 to $121,000
  • Director of social media: $46,000 to $117,000
  • Director of eCommerce: $134,000 to $184,000
  • VP of eCommerce: $133,000 to $226,000

“Another trend we see in digital marketing is the growth of the ‘elastic workforce’ with ‘elastic’ or contract workers now making up 34% of the US workforce,” Scorsone said.

The salary data is based on recent survey data and Mondo’s thousands of digital marketing placements in San Francisco, Los Angeles, Washington, Philadelphia, Denver, Boston, Chicago, Dallas and Atlanta.