Amazon.com Inc. announced it will bring in 120,000 seasonal positions across its US network of fulfillment and sortation centers this holiday season — up 20% from the 100,000 seasonal positions added last year — in order to meet an increase in customer demand. Last year, more than 14,000 seasonal positions were transitioned to regular, full-time roles after the holidays, and the company expects to increase that number this year.

Throughout the year on average, nearly 90% of associates across the company’s US fulfillment network are regular, full-time employees, the company reports.

“This is our favorite time of year — we love serving customers during the busy holiday season and we’re excited to bring on more than 120,000 seasonal employees this year to support growing customer demand,” said Mike Roth, Amazon VP of global customer fulfillment. “Last year alone, more than 14,000 seasonal employees stayed on in regular, full-time positions after the holidays and we expect to increase that number this year.”

But despite Amazon’s big plans, the National Retail Federation predicts there won’t be any more temporary positions than last year. According to the NRF, retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 new holiday positions.