While video interviewing has become commonplace — some 71% use real-time video tactics such as Skype for interviewing candidates— many companies now use innovative video tactics to attract the best and brightest, according to a global executive survey by Futurestep, a division of Korn Ferry (NYSE: KFY).

“With the ease of use and availability of video, the options are limitless for creative and effective recruiting and hiring,” said Futurestep VP of Global Technology Solutions Mir Ali. “For example, on-demand allows candidates to complete video job applications at home, after work and at their own pace. Pre-loaded, pre-determined questions give recruiters and hiring managers a strong understanding of which candidates would fit a specific role and organizational culture.”

Also, nearly one-fourth, 24%, of respondents said they use recruiting-focused video on their career websites such as employee testimonials, day-in-the-life of an employee or a message from the recruiting manager.

“Career site videos are an outstanding way to give both passive and active job seekers insight into what it’s like to work for an organization or in a particular role,” said Ali. “Day-in-the-life videos with real employees can showcase a particular job function or office location. Also, ‘welcome’ videos from the CEO or hiring managers are easy, inexpensive and effective ways to personalize the job seeker’s experience and communicate an organization’s employer brand.”

Today’s younger employees expect the newest technologies, and smart, strategic video tactics are a competitive advantage, according to Ali.

“Video usage not only makes the candidate experience better, it ultimately increases the chances the right candidates are hired for the right roles at the right time,” Ali said.

The global survey included more than 700 responses and took place in June 2015.