Staffing Industry Analysts announced the promotion of Ursula Williams to president. Williams will take over from Barry Asin, who will move into the role of chief analyst. This restructuring aims for greater alignment of responsibilities as well as enhanced positioning for SIA’s future plans.

Williams will be responsible for day-to-day SIA operations in her new role as president and will focus on further accelerating the research firm’s growth strategy.

“Stepping into the role of SIA president is truly an honor,” Williams said. “I look forward to taking on this new responsibility, and I’m excited about the opportunities that lie ahead for our organisation and the clients we serve. As president of SIA, I look forward to collaborating with Barry as our new chief analyst and the entire SIA team propelling us to new heights.”

Williams joined SIA in 2015 and has served as chief operating officer since 2019. She played a pivotal role in navigating the company through the challenges of the pandemic. In addition, her leadership has proven instrumental in executing the company’s growth strategy and expansion and delivering results for clients, employees and the overall business.

“Ursula is an experienced, growth-oriented executive, and I am excited to have her leading this new phase in the development of SIA’s business and organisation,” Asin said. “As the next step in SIA’s ongoing transition and strategic plan, we look to further expand SIA’s reach across staffing, the workforce solutions ecosystem and the world of contingent work.”

Asin joined SIA in 2003 and has served as president since 2010. As chief analyst, he will focus on developing SIA’s thought leadership, conference content, long-term strategy and product development.

SIA was acquired in 2008 by Crain Communications, a business news and information company with 24 media brands, and has supported SIA’s growth efforts across membership, research capabilities and staff.  SIA has also added to its enterprise buyer-oriented Contingent Workforce Solutions council team, providing a full slate of SIA research, peer support and advisory services to human resources and procurement executives in Fortune 2000 companies.

“Barry and Ursula have done an incredible job leading SIA,” said KC Crain, president and CEO of Crain Communications. “As we plan for growth at this brand, this leadership transition creates additional prospects to remain on the leading edge.”

Capitalising on new opportunities already in motion, SIA is featuring a pop-up event just ahead of its Executive Forum North America this March called the Staffing Tech Summit. Additionally, the company is further sharing its research through a variety of thought leadership and speaking engagements.