Recruiters at the Hilton Australia hotel chain are encouraging jobseekers to post a TikTok for a job rather than send in a CV, according to a video posted on TikTok.

In a 34-second video, the hotel tells potential employees to search for job roles they are interested in and to apply by making ‘a 1 minute video or less of showing how you would make this day for our Hilton guests’ and encourages platform users to post publicly from their TikTok account as well as tag the Hilton and add the hashtag #hiremehilton.

Mary Hogg, regional human resources director for Hilton Australasia, told the Australian Financial Review that the company had gone with the TikTok pilot to attract Gen Z workers and that concern about ChatGPT was a factor behind the decision. “When you need somebody who’s going to have really good interpersonal skills, to be able to handle guest relationships or any of that side of things, you’ve got no idea [if they can do that] from the paper side.”

Tom Earls, a partner at Fair Work Lawyers, an Adelaide-based lawyer specialising in employment, workplace and industrial relations, told Guardian Australia there was nothing to prevent an employer requesting TikToks as a part of a job application. “On its face, mandating TikTok for an application is no different to requiring an applicant to fill in a specific form or provide any other specific information with their application,” he said.

Earls told the Guardian Australia that an employer would need to make sure that any requirements did not have any unreasonable impacts on people, such as age discrimination.