Daily News

View All News

Australia – Freelancer acquires assets of defunct Israeli freelance platform

11 March 2015

Australian freelance platform Freelancer (FLN: ASX) has acquired the assets of Tel Aviv based freelance platform and aggregator website Donanza, which closed down in July 2014, reports zdnet.com.

Until July last year, Donanza's platform aggregated and consolidated freelance jobs published across the web, and matched them with a network of over 350,000 freelancers in its database.

In an earlier post announcing its closure in July last year, Donanza said it was on the hunt for a third party to purchase its assets, including the database of its users, and related information that was collected throughout its years of operation.

The company had been in operation since 2008. In mid-2011, it raised USD 1 million in funding from Google chairman Eric Schmidt's Innovations Endeavors venture capital fund, along with other investors including angel investment group Afterdox.

The acquisition of Donanza's assets represents another notch in Freelancer.com's global expansion strategy. While the Sydney-based company generates much of its user growth organically, it also acquired a number of online marketplace businesses in 2014.

Mid last year, Freelancer CEO and chairman Matt Barrie estimated that Freelancer had picked up around one million new users as a result of the acquisitions, which included internet marketing marketplace and community Warrior Forum, online virtual content marketplace Fantero.com, and Poland's largest online freelancing marketplace site, Zlecenia.przez.net.

It also acquired local technology startup conference and community SydStart for an undisclosed amount in November.

Financial details of the acquisition were not disclosed. However, Freelancer said that the acquisition would be funded from its existing cash reserves -- which stood at AUD 20.2 million (USD 15.5 million) as of the end of December 2014 -- and is not expected to have a material impact on its revenue for the financial year ending 2015.

In trading today, Freelancer’s share price rose by 0.3% to AUD 0.85 (USD 0.65), a decrease of 49.7% compared with last year. The company listed in October 2013, therefore the sharp decrease in the share price, compared with last year, can be at least partially attributed to the normalisation of the share price after the listing on the ASX.

Based on its current share price, the company has a market value of AUD 373.2 million (USD 285.5 million).