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UK – Ikea to acquire human cloud firm TaskRabbit

29 September 2017

Furniture retail giant Ikea announced that it had agreed to acquire TaskRabbit, an on-demand services platform that connects users with freelancers, or “taskers”, to do “odd jobs” such as furniture assembly and moving.

Financial terms of the agreement were not disclosed. The transaction is expected to close in October. After its completion, IKEA Group will fully own TaskRabbit, which will remain a standalone company and operate as an independent company within the IKEA Group. IKEA added that TaskRabbit will continue to partner with other retailers and commercial partners in this capacity.

Started in 2008 and based in San Francisco, TaskRabbit operates in 40 cities in the US and in London. The platform operates within the gig economy.

TechCrunch has reported that TaskRabbit previously raised $38 million from investors like Founders Fund, First Round, Floodgate and others.

In November 2016, IKEA Group started a pilot with TaskRabbit and the IKEA stores in London to enable furniture-assembly services by TaskRabbit workers to IKEA customers.

“In a fast-changing retail environment, we continuously strive to develop new and improved products and services to make our customers’ lives a little bit easier,” said IKEA Group President and CEO Jesper Brodin. “Entering the on-demand, sharing economy enables us to support that. We will be able to learn from TaskRabbit’s digital expertise, while also providing IKEA customers additional ways to access flexible and affordable service solutions to meet the needs of today’s customer.”

“With IKEA Group ownership, TaskRabbit could realize even greater opportunities; increasing earning potential of Taskers and connecting consumers to a wide range of affordable services,” said TaskRabbit CEO Stacy Brown-Philpot.

“As urbanisation and digital transformation continue to challenge retail concepts we need to develop the business faster and in a more flexible way. An acquisition of TaskRabbit would be an exciting leap in this transformation and allows us to move forward with an even greater focus on innovation and development to meet changing customer needs,” says Jesper Brodin.

Ikea was founded in Sweden and operates 357 stores in 29 countries.