The introduction of the new GDPR rules, which are due to come into effect on 25 May 2018, requires organisations to be more thoughtful when automating recruitment, Alexander Mann Solutions says.

The group stated that it has long advocated the benefits of automating elements of the recruitment process to increase candidate experience, eliminate unconscious bias, and free up recruiters to concentrate on their candidates.

“GDPR arrives in Europe at a time when companies are re-designing their recruiting to put their candidates back at the centre of the hiring process; fast-lanes for some candidates, games lanes for others, slow, discovery lanes for many,” Jerry Collier, Director of Client Success and Innovation at Alexander Mann Solutions, said.

“AI, machine learning & robotic process automation represent fantastic opportunities, but we often do not need more technology in our hiring processes but need the systems to be more intelligent - mobile optimised and designed for candidate experience - freeing recruiters to create impactful moments for their candidates,” Collier said. “GDPR will require thoughtful implementation, but for those already blending automation and human action in their hiring processes this should simply be a natural extension."

For more on GDPR, refer to Staffing Industry Analysts’ EMEA legal calendar for 2018.