Reuters reported that Deliveroo, a London-based human cloud/delivery firm, saw revenue increase to £277 million in 2017 from £128.5 million in 2016. However, the company’s pre-tax loss rose to £184.7 million in 2017 from £129.1 million in 2016. Staffing Industry Analysts ranks Deliveroo as the 11th-largest B2C human cloud platform.