The Staffing Group (De Staffing Groep), a Netherlands-based staffing firm, announced that it has rebranded to Circle8.

Circle8 said it rebranded due to its continuing growth, adding that it has grown to more than 100 employees and over €500 million in revenue.

“With the name change and adjusted holding structure, Circle8 is fully committed to Total Talent Flow, the vision that organisations can use human capital as optimally as possible, always and everywhere,” the group stated. “Based on this vision, Circle8 continues to build an international growth strategy, in which it as a total group can better support both self-employed professionals and clients.”

Mike Korenvaar, CEO of Circle8 Group, said, “The sharpened positioning and strategy calls for a brand that more clearly communicates what talents and organisations can expect, namely professional services for the continuous circulation of human capital. Not only money, but people in particular must flow through the organisation. After all, they are the most important asset of any company.”

“With Circle8 we want to reinforce this and put a new sound on the market,” Korenvaar said. “In our philosophy, the professional has always been central, now we speak it out loud and put words into action. Because we bring all our current and upcoming labels together under Circle8 Group, we can better find, bind and captivate talents and let them move on. After all, our customers also benefit from this.”

The new holding structure offers more support for a targeted, international buy-and-build strategy, the group added. 

Korenvaar said, “The holding company will act as a coordinating and facilitating body, which examines where integration and synergy opportunities are and what can be done smarter or better.”

“Our buy-and-build strategy is cross-border,” Korenvaar added. “We are currently already in Belgium and we are in talks with some foreign parties.”

Circle8 said the labour market is changing and that means that ‘we have to look beyond staffing, hiring, secondment and recruitment & selection’. 

“Development, diversity and the creation of opportunities have also become an important and inseparable part of our services. That's why we change our name,” Circle 8 stated.

The effective date of the rebrand is 1 December 2022. The rebranding includes a different logo, different colours and a different font. 

“Circle8 comes from the English word ‘circulate’ and the 8 in the logo is a creative interpretation of a blood circulation (the talent flow),” the group stated.