Work-life balance is the first factor that jobseekers consider when it comes choosing the company to work for, according to research from Randstad Italy.

The research polled 7,000 people aged between 18 and 64 in Italy on the attractiveness of 150 potential employers.

Randstad’s data showed that in 2023 work-life balance became the first factor in choosing the company to work for with 60.5% of jobseekers stating this. This was followed by a pleasant working atmosphere (57.5%) and salary and benefits (54.5%)

The research also found that intangible benefits (such as a good relationship with one's boss and colleagues) are now as important as material ones, with 81% of jobseekers agreeing. Jobseekers said a good relationship with colleagues (91.1%), a comfortable workplace/close to home (91%), a flexible organization (90 %), autonomy in managing the role (90%), more free time (87.5%), modern workspaces (87%) are considered important.

“In 2023, work-life balance became the most important driver in choosing an employer in Italy, yet it is only in 5th place among the factors offered by companies, a gap that indicates a fundamental point of improvement in employer branding,” Marco Ceresa, Group CEO of Randstad, said.

“In the face of the high cost of living and the uncertainties of the international scenario, however, economic factors also remain fundamental,” Ceresa added. “The reality is that today tangible and intangible benefits are equivalent in the evaluation of workers. Employers, to attract the best talent, must consider both.”

Meanwhile, Randstad’s survey data found that Ferrari is the best company to work. This was followed by aerospace business Avio Aero and Thales Alenia Space Italia, Aviation and an aerospace component manufacturing firm.

In terms of sectors that generate the most interest for potential employees, media (indicated by 64% of Italians) ranked at the top. This was followed by the aeronautical industry (63%) and the automotive industry (62%). But it is eCommerce (57%) that registered the greatest increase in attractiveness compared to last year’s figures. The sectors of ICT/web services and consumer products remained stable compared to last year.

Remote working was found to be on the decline, returning to pre-pandemic levels. Nearly a third, or 29%, of Italian workers work totally or partially in smart working (flexible working), 45% work in the office, 23% do not work remotely remote because it would be impossible for their job.

Randstad also found that for one in two workers (54%), it is important that the company actively supports diversity, equity and inclusion (DE&I). At the same time, 47% would like the employer to offer benefits related to well-being and mental health.

Career advancement was said to be important for 67% of the Italian workforce, and above all for the youngest (between 18 and 24 years, 79%). More than half (51%) believes that their current employer offers development opportunities in their role.