Software giant SAP announced earlier this month a unified brand for its Fieldglass VMS, Ariba, hybris and SuccessFactors solutions and services.

The brands will be SAP Fieldglass, SAP Ariba, SAP Hybris and SAP SuccessFactors.

“We believe a unified SAP brand will offer clarity to our customers and ecosystem partners across all touch points,” SAP Chief Marketing Officer Maggie Chan Jones wrote in an open letter. “Our goal is to deliver a simpler, superior customer experience, with all the SAP brands going to market with a consistent, unified look and feel. Ultimately our aspiration is for everyone who interacts with SAP to experience one brand with products and services spanning an end-to-end portfolio for the digital economy.”

“When Fieldglass was started in 1999, our goal was to transform how companies find and manage flexible labor with innovation as our core driver,” Fieldglass President Rob Brimm wrote in a blog post. “Being a part of the elite group of companies under the SAP umbrella has allowed us to accelerate that goal across new geographies and industries. While we have gotten a makeover, our dedication to world-class customer service remains our top priority.”

Fieldglass ranks as one of the larger VMS provider. SAP acquired the company in 2014.

Recently another large VMS provider, IQNavigator, also announced a brand update.