TrueBlue (NYSE: TBI) named Patrick Beharelle as president and chief operating officer effective immediately. Beharelle will now lead sales and operations across the company.

Beharelle formerly served as CEO of Seaton before TrueBlue acquired it in June 2014. He joined TrueBlue in the acquisition and he most recently served as president and COO of TrueBlue’s outsourcing solutions group. Its operations include former divisions of Seaton including Staff Management | SMX, which provides on premise, blue collar staffing. The division also includes the PeopleScout and HRX recruitment process outsourcing operations.

Beharelle was also named last year to the Staffing 100 list of most influential people in staffing.

In his new role, Beharelle will lead sales and operations across TrueBlue as well as develop strategies to expand the company’s global presence and implement solutions that address the changing world of work.

“Patrick is a talented and respected leader with a proven track record of delivering top performance and operational excellence,” TrueBlue CEO Steve Cooper said. “I am confident that he will help us continue to build our reputation as a leader in filling customers’ needs for specialized staffing, workforce management, and recruiting solutions.”