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Survey says 13% of ad and marketing execs to hire

December 20 2013

The creative field should see more hiring activity in the months ahead, according to a new survey from The Creative Group, a marketing/creative staffing division of Robert Half International Inc. (NYSE: RHI).

Thirteen percent of hiring managers at advertising agencies and marketing departments expect to add to their teams, up from 9 percent in a similar survey six months ago.

“Agencies and in-house creative teams are expanding to address increased workloads, largely driven by online projects,” said Diane Domeyer, executive director of The Creative Group. “They seek professionals with a range of digital skills, including mobile and user experience designers, and those who have successfully managed social media campaigns and communities.”

The survey is based on more than 400 telephone interviews — approximately 200 with marketing executives randomly selected from companies with 100 or more employees and 200 with advertising executives randomly selected from agencies with 20 or more employees.

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