One of the greatest anxieties CEOs have about social media isn’t the content or the level of customer or media engagement; it’s whether the investments are worth the time and money. Jim Lanzalotto of strategy and marketing outsourcing firm Scanlon.Louis discusses how Randstad Japan measures social media effectiveness and ties it to business success in a new post in The Staffing Stream. To read the post, click here.

The Staffing Stream is a blog where issues, trends and views from all corners of the staffing industry are discussed. Our ecosystem includes a range of thought leaders — such as executives at staffing firms, buyers of staffing services and representatives of industry vendors among others. For more information, go to The Staffing Stream home page here.