Social media is a relationship, writes Nicole Weathers in The Staffing Stream. Weathers, social media advisor at Staffing Robot, discusses how social media can help staffing firms connect with people and make lifetime brand advocates. To read the post, click here.

The Staffing Stream is a blog where issues, trends and views from all corners of the staffing industry are discussed. Our ecosystem includes a range of thought leaders — such as executives at staffing firms, buyers of staffing services and representatives of industry vendors, among others. For more information, go to The Staffing Stream home page here.