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More than half of recruitment involves Internet, study finds

September 23, 2014

Social media plays a crucial role in the process of sourcing and recruiting, according to Adecco Group’s new report, “#SocialRecruiting – Job Search, Digital Reputation and HR Practices in the Social Media Age.”

The study found that in 2013, 53 percent all recruitment activity involved the Internet, with a particular focus on social media. The percentage for 2014 is expected to rise to 61 percent. Additionally, seven out of 10 recruiters said they use social media for their human resource activities, and five out of ten job seekers say they use social media to search for job opportunities. Additionally, almost 30 percent of job seekers have been contacted through social media by a recruiter at least once, with 9 percent receiving a job offer.

In the US, 51 percent of job seekers utilized social media for job search purposes, with LinkedIn largely the most used social networking site for professional job search activities at 40.4 percent.

“The predominant relevance of social media recruiting is a reality today and undoubtedly also in the future,” said Silvia Zanella, Adecco Global social media and online marketing director.

Adecco conducted the study in collaboration with the Catholic University of Milan, Italy. The survey was conducted between March 18 and June 2, 2014. It included responses from 17,272 candidates and 1,501 recruiters from 24 countries.