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Demand Up for HR Social Media Savvy

August 24 2011

Demand increased for human resources professionals who have social media skills, according to a new analysis of online job advertisements by research firm Wanted Analytics.

More than 1,000 new online job ads for human resources professionals placed over the last 90 days called for social media skills, a 160 percent increase over the same period in 2010, Wanted reported today.

Occupations that most commonly called for social medial skills were recruiters and training specialists.

The five metropolitan areas with the highest demand for human resource professionals with social medial skills included New York, Washington, Boston, Chicago and Philadelphia.

Wanted Analytics’ U.S. offices are in New York. The firm provides The Conference Board with data for its help-wanted online data series.


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VP HR Business Services

Jim Jutzin08/25/2011 01:48 pm

The use of social media for HR purposes carries significant risk especially for government contractors and any company that files an Affirmative Action Plan.

Using information from a social media site for employment actions/decisions including candidate sourcing or interview/offer decision making may result in a disparate impact issue or other unanticipated discrimination charges as a result. Companies should have a "Social Media" policy in place to help mitigate risk any identify other potential legal issues.

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