Addison Search changed its name to Addison Group — the name held by the firm it acquired in February of this year. The name change coincides with a new logo and brand identity for the company.

“While accommodating all of our vertical specialties and delivery models, the new structure reinforces our shared vision of bringing people and companies together to achieve excellence,” said Addison Group CEO Thomas Moran. “We’re confident that the rebranding of our company in this way demonstrates that we are a specialized, professional staffing firm — focused on both contract and direct placements.”

Addison Group is based in Chicago and is a portfolio company of Lake Capital, a private equity firm also based in Chicago.