Healthcare Staffing Report: Oct. 12, 2023

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Healthcare staffing provider Fusion announces new parent brand

The company formerly known as Fusion Medical Staffing rebranded to Fusion. The new brand is the parent brand with the company’s two business lines operating as Fusion Medical Staffing and Fusion Workforce Solutions.

“This new corporate brand development and business brand alignment reflects our growth and clearly connects the diverse solutions that help healthcare travelers and facilities in our pursuit of positively impacting the lives of everyone we touch,” Chief Marketing Officer Tara Sprakel said in a press release.

Under the new Fusion brand, the Fusion Medical Staffing division’s business is staffing travel healthcare workers. The Fusion Workforce Solutions division operates a managed service provider aimed at helping healthcare facilities manage their traveler workforce.

“Fusion has evolved so much in our nearly 14 years, and this new identity reflects so much of who and what we have become throughout our journey,” President and CEO Corey Watton said in a press release.

Fusion, based in Omaha, Nebraska, appears on SIA’s Fastest-Growing Staffing Firms list.