X, formerly known as Twitter, is allowing verified organizations early access to its X Hiring Beta. However, organizations must apply to use the feature.

The move was announced in a post on Aug. 25.

The company said X Hiring will let companies feature critical roles and reach millions of relevant candidates. Media reports have said X Hiring is taking aim at LinkedIn.

SIA research lists LinkedIn as the second-largest online job advertising firm in the world following Recruit Holdings Co. Ltd, which owns Indeed and Glassdoor among other jobs websites. The report notes the global online job advertising market rose by 36% in 2021 to $31.4 billion.

Rumors about the X hiring product have been circulating for a while, according to past reports.