The Adecco Group, the world’s largest staffing firm, updated its corporate branding strategy with a new brand identity and positioning. The corporate-level campaign follows rebranding in August across the Adecco Staffing USA organization.

The company said the new identity better differentiates The Adecco Group from its global lead brands Adecco, Badenoch & Clark, Lee Hecht Harrison, Modis, Pontoon and Spring.

“The brand work creates a clear brand platform that allows us to further strengthen our market position,” said Stephan Howeg, The Adecco Group’s chief marketing and communications officer. “This also helps us to focus investments on growing the core brands, sustaining their leadership in their respective niches of the global workforce solutions sector.”

The rebranding includes an updated logo and website, which includes a section for market insights, trends and innovation.