Restaurant and hospitality staffing firm and PEO provider ShiftPixy Inc. (NASD: PIXY) announced today it raised $12 million in an initial public offering through the sale of 2 million shares at $6 per share. The company begins trading Friday.

The company reported 94 clients as of April 30 and 2,902 active, paid worksite employees and that it provides payroll administration services to 25 additional clients with 816 employees. It is also rolling out an online staffing mobile app. The company had net revenue of $11.1 million in the six months ended Feb. 28 and gross billings of $67.8 million.

ShiftPixy’s mobile app will enable workers to access shift jobs at the company’s participating clients as employees, not independent contractors, according to a filing with the US Securities and Exchange Commission. A prototype of the app was released in September 2016 and it is anticipated to be released publicly in the fourth quarter of this year. Employers will be able to use the app to fill shift positions on short notice.

“ShiftPixy is trying to position itself in the market as a part-time/temporary staffing provider, delivering a flexible but regular staff solution to its clients,” according to an SEC filing. “ShiftPixy generally engages clients with 50 to 500 employees where the engagement is at the ownership level of the business, unlike the typical part-time/temporary staffing industry engagement with businesses with over 500 employees and conducted at the human resource management level rather than the ownership level.”

The firm’s initial markets are Los Angeles, San Francisco and Phoeniz.

Scott Absher CEO and the CFO is Stephen DeSantis. The company is based in Irvine, Calif.