IT staffing provider Mastech Holdings Inc. (NYSE MKT: MHH) is changing its name to Mastech Digital Inc. The effective date of the name change with the New York Stock Exchange market will be Sept. 15, and the company will continue to operate under the “MHH” ticker symbol.

The company stated its name change is part of its rebranding initiative to reinforce the message that it is fully committed to the world of “digital” — which includes the social, mobility, analytics and cloud; automation; and Internet of things technologies.

The rebranding includes a change in the company’s logo and a refreshed corporate website. 

“Our new name, Mastech Digital, reflects our ongoing transformation into a digital technologies company,” said President and CEO Vivek Gupta. “While we will continue to offer IT staffing services, we have added focus and capabilities in staffing around the digital technologies. Additionally, we have started offering new project-based digital transformation services, beginning with Salesforce.com, SAP HANA and Digital Learning. Over the next several quarters we expect to enrich this portfolio of offerings further to address the wider digital transformation needs of our existing and prospective customers.”

Mastech ranks on No. 35 on Staffing Industry Analysts’ list of largest US staffing firms. It acquired Hudson Global Inc.’s (NASD: HSON) US IT staffing operations last year.