Kelly Services (NASD: KELYA) announced Pete Boland will take on the role of chief marketing officer effective Jan. 1.

Boland replaces Carolyn Palmer, who retired earlier this year; he will report to executive VP Teresa Carroll. Boland's appointment follows the recent promotion of Kristin Supancich to chief human resources officer and the naming of Hannah Lim-Johnson as chief legal officer.

Boland has more than 20 years of brand management experience and most recently was a managing partner at BHC Consulting, guiding C-suite leaders on how to build brands that reflect customers' needs and stand out from the competition. Prior to BHC, he spent five years as head of brand at Charles Schwab. He has also held marketing leadership roles with BlackRock, Microsoft, Visa International and Procter & Gamble.

“Pete brings real passion for his craft, powerful insight from the market, and a proven ability to lead high-performing marketing teams that deliver winning results for the business,” Carroll said. “Marketing is a fast-moving profession and Pete has been on the leading edge throughout his career. He’s able to leverage big data, media, creative, social/digital, and sponsorship to develop clear, compelling strategies that connect with target audiences in alignment with a company’s purpose.” 

In 2010, Boland joined Red Tricycle as a marketing advisor and board member, a volunteer position he continues to hold at the venture-backed platform that connects parents with curated content on family activities. He has also served as an adjunct marketing professor at the San Francisco campus of the Hult International Business School; been a guest lecturer at the University of California, Berkeley; and taught brand strategy and advertising courses for the Association for National Advertisers.