Jobs website Indeed will acquire Canadian jobs website Workopolis.com, Recruit Holdings Co. Ltd. announced today. Recruit, one of the world’s largest staffing firms, owns Indeed. The deal will close this month.

“Workopolis is a trusted brand and leading Canadian job site for both job seekers and employers,” said Hisayuki “Deko” Idekoba, COO of Recruit and CEO of Indeed. “With millions of loyal users that rely on the site, this acquisition allows us to expand our commitment to providing Canadian job seekers with a superior job search experience.”

Staffing Industry Analysts’ Job Board Market Report: 2017 Update report ranks Workopolis as No. 30 on its list of largest job boards with US$34 million in 2016 revenue. It launched in 2000 and was previously owned by a 50/50 joint venture between Torstar Corp and Power Corp.

“According to our Job Board Market Report, Recruit is the largest job board operator in the world (through a number of subsidiaries), and Indeed has grown rapidly in the US over the last several years,” said David Francis, research manager at SIA and author of the jreport. “Indeed is becoming increasingly global, and this acquisition likely reflects the firm’s intent to continue to expand its model outside the US.”  

SIA estimates global job board revenue grew 9% in constant currency to $12.4 billion in 2016. The three largest firms – Recruit, Linkedin and Seek – control more than half of the market.

Indeed, founded in 2004 and acquired by Recruit in 2012, pioneered the job aggregation model and subsequent “pay-per-click” pricing, according to the jobs board report. “Job aggregators originally helped drive traffic to traditional job boards (as it distributed their postings to a wider audience and made them easier to find),” it states. “However, Indeed eventually began allowing end clients to post jobs directly to their site (as opposed to merely aggregating job postings from other sites).”