GradStaff, a recruiting firm focused on entry-level workers, completed its rebranding to Avenica. It also announced its acquisition by University Ventures, a private equity firm whose portfolio targets the school-to-work pathway.

The transaction took place January but was not announced until today as the firms waited for GradStaff to complete its rebranding. Terms of the deal were not announced.

GradStaff cofounders Bob LaBombard and David Weyerhaeuser are staying on Avenica’s board of directors; however, LaBombard is retiring from his role as CEO of the firm, replaced by Brian Weed.

“With the sponsorship of University Ventures, Avenica will expand its successful model to more cities, more colleges and more industries to provide clear pathways to meaningful career opportunities for tens of thousands of new college grads,” Weed said.

Founded in 1998, Avenica is headquartered in Minneapolis and has eight regional offices. Last year, it filled nearly 1,500 positions with more than 250 clients in 37 US states.