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Google takes on Uber with new ride-sharing service (The Wall Street Journal)

August 31, 2016

Google is moving onto Uber Technologies Inc.’s turf with a ride-sharing service that allows San Francisco commuters to join carpools, The Wall Street Journal reports. Google, a unit of Alphabet Inc., began a pilot program around its California headquarters in May that enables several thousand area workers at specific firms to use the Waze app to connect with fellow commuters. It plans to open the program to all San Francisco-area Waze users this fall, a source told the Journal. Waze, which Google acquired in 2013, offers real-time driving directions based on information from other drivers. Waze’s current pilot program charges riders at most 54 cents a mile — less than most Uber and Lyft rides — and, for now, Google doesn’t take a fee.