Cross Country Healthcare Inc. (NASDAQ: CCRN) announced a new brand — Cross Country Search — for its permanent search brands Cejka Physician Search, AP Healthcare, StarMed and its RPO division.

Leading Cross Country Search will be David Pantano, its newly appointed president. Pantano most recently served as managing partner and senior VP of AP Staffing, which was acquired by Cross country in December 2018.

However, Paul Esselman will continue to lead the division that was Cejka Executive Search as a separate division with its focus on healthcare executive placement under the Cross Country Search brand. Esselman had been appointed president in April.