CHILDS Advisory Partners, a provider of middle-market investment banking services to staffing and HR technology firms, changed its corporate name to Bowstring Advisors. The company said the new name reflects the vision of founder and CEO Jim Childs, and the evolution of the firm’s expanding team of senior bankers.

“A bowstring joins the two ends of the bow and launches the arrow,” Childs said. “The new name better describes our mission to give clients guidance and counsel that propels them and their companies forward.”

Bowstring Advisors’ targeted sectors healthcare services, human capital management, industrial services, IT and professional services, and software companies.