Aquent, one of the largest marketing/creative staffing firms in the US, announced its talent and recruiting business and its subsidiary, Vitamin T, are rebranding to Aquent Talent.

The change will reposition Aquent Talent as the talent and recruiting arm of Aquent. It will operate along with Aquent’s other business lines, Aquent Studios, Aquent RoboHead, Aquent Scout, Aquent Employer of Record and Aquent Gymnasium.

“Our Aquent Talent transformation is just another step in the evolution of the Aquent brand,” CEO John Chuang said. “We have always been industry leaders in many workplace movements, from being the first staffing firm to offer comprehensive benefits to talent to adopting a virtual-first work approach that will enable us to become carbon neutral within the next year. In this next phase, Aquent Talent builds upon our history as a leader in staffing and recruitment and enables us to match the right talent to the right clients even more quickly.”

The Aquent Talent business model intends to bring creative talent support and connections to the forefront.