Adecco Staffing USA released a major new branding this week across its organization that includes a new logo and more. It’s part of a larger rebranding campaign across the globe.

“Our most important differentiator is the passion we have for our people and our business, and our old branding wasn't telling that story,” said Joyce Russell, president of Adecco Staffing USA. “The new brand is reflective of the inspiring moments we want to create every day for our colleagues, clients and job candidates.”

The new logo features double arrows. Adecco also released a description of the branding.