Well we have made it through another year. From a numerology point of view 2009 was supposed to be a really great year for me. I am not sure I ever believed in numerology, but 2009 was an okay year, not a great year.
Like many of you in marketing, we have had to do much more with less. We met most of our numbers, maybe that is where the numerology thing did work, not sure, but the marketing team is tired. I hope the holiday's provide a much needed rest for all and we can get geared up for what I am sure will prove to be an interesting 2010.
So here is what I would like from you as an end of year gift - feedback. As part of our 2010 Staffing Industry Analysts Executive Forum, I am hosting a marketing panel. We have a great line up of marketing executives from staffing firms, so I am thrilled that they are joining me on the panel, but what I really want to know is what do you want us to discuss? So either respond to this blog or send me an email email@example.com and let us know what is important to you.
Below are topics we can discuss, if you don't like any of those, give me one of your own.
- Social networking - how to use them for marketing, recruiting, brand recognition, etc.
- Automation/Technology - marketing systems, automating lead generation, automating direct marketing, etc.
- Lead generation - how to? Fulfillment? Measurement? Best practices?
- Green marketing - does it make sense, does it help build brand, is it just buzz
- Disconnect between marketing and sales
- Measurement - what gets measured, how to measure, who needs to know
- Event marketing - web events, in person events
- Affinity marketing - does it work? How can it be used
- Email vs. physical mail
- Videos on the web
- Search engine optimization - paid search vs. organic
- Recruitment marketing vs. brand/corporate marketing
- Using Twitter for recruitment
I would love to hear from any and all by the end of the year. By the way, we at Staffing Industry Analysts truly appreciate your business and loyalty. We appreciate that you read our emails, our articles and information and provide the feedback that many of you do on a regular basis. The very best to you and yours for a great holiday season and let's hope the numbers are better to us all in 2010.