Hinda Chalew's Blog

May's Marketing Blog

For those of you staffing CEO's or marketing executives trying to grapple with social media, blogs and other Web 2.0 components, I thought I would tell you about a conversation I had with a friend of mine.

My friend is the VP of marketing for the treasury division of a one of the country's largest banks.  The treasury division is obviously a business-to-business component of the bank.  Since... More