Hinda Chalew's Blog

Acquisitions Change Your Company - November's Marketing Blog

Earlier this month it was announced that Staffing Industry Analysts was acquired by Crain Communications.  So what happens to the Staffing Industry Analysts brand or any 'former' company's brand after the acquisitions?  The answer can be a little tricky, it depends.  Some brands stay alive, some brands become product lines, and some brands just completely disappear.  So what does... More