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Singapore – Data analysis and digital marketing rank as top job roles employers are looking for

16 March 2022

More than half of employers in Singapore, or 54%, are hiring for job roles in data analysis, according to research from the National Trades Union Congress’ LearningHub.

The research included a survey of over 650 working professionals from Singapore in December 2021. The respondents include both employers and employees from across six key main industry clusters in Singapore, with the aim of uncovering a dual perspective about the current job market, emerging jobs and skills, as well as the training landscape.

Across industries, the top job roles employers are hiring for are in Data Analysis (54%), Digital Marketing (45%), and Strategy & Operations (45%).

Top 10 job roles across sectors:

1. Data Analysis (54%)

2. Digital Marketing (45%)

3. Strategy and Operations (45%)

4. Data Visualisation (42%)

5. Digital Strategy (41%)

6. Probability & Statistics (34%)

7. Machine Learning (32%)

8. Social Media Marketing (32%)

9. Big Data (31%)

10. Public Relations (30%)

In terms of skills competency when hiring, employers are looking at candidates with Critical Core Skills and technology skills. Across industries, the top Critical Core Skills or adaptive skills employers are looking to hire talent for are adaptability (52%), developing people (48%) and collaboration (44%). On the other hand, the top technology skills employers are looking to hire are data analysis (49%), cybersecurity (45%) and digital marketing (44%).NTUC LearningHub's Director of Strategy, Soh Hooi Peng said, "These insights on the in-demand job roles and skills are a useful resource for workers who are looking to stay employable and competitive. Acquiring these skills can certainly benefit workers, regardless of their sectors or functions, to adapt well to digital transformation and efficiently navigate workplace disruptions."