BetterPlace, a Bengaluru, India-based staffing and human resource management software provider, acquired a majority stake in MyRobin, a Jakarta, Indonesia-based digital staffing platform that provides blue-collar workers.

The acquisition amount was not disclosed.

“We are thrilled to welcome MyRobin to the BetterPlace family and further our vision towards formalizing the frontline workforce globally,” said Pravin Agarwala, co-founder and group CEO at BetterPlace.

MyRobin has annual recurring revenue of USD 36 million, according to The Economic Times.

The acquisition is BetterPlace’s entry into the Southeast Asian market, which the company reports has close to 200 million frontline workers and a market size as large as USD 280 billion.

MyRobin provides on-demand, pre-screened, frontline workers on a long- and short-term basis to enterprises in Indonesia and reports it has more than 3 million workers in its community. The company also provides attendance and performance management services and offers embedded financial services such as early wages. In addition, it has a frontline workforce upskilling platform called MyRobin Academy. The company was launched in 2020; its customers include Shopee, Astro, Sicepat, E-Fishery and Kopi Kenangan.

“As the next chapter of our growth we would like to take our vision and expertise to more geographies and BetterPlace is the perfect partner who will enable us to achieve this goal,” said Ardy Satria Hasanuddin, co-founder and CTO at MyRobin.