Over 200,000 job opportunities in India were created during this year's festive season (that lasted between 1 September 2022 to 27 October 2022) by the SMB’s and MSME’s (small to medium businesses and micro to small medium enterprises). The demand for workforce witnessed an uptick as India celebrated its Covid-free festive season after a gap of two years, reports Business Today, citing data from jobs and professional networking platform  Apna. The data showed that around 4,000 jobs were posted daily on an average. Apna data showed that there was a 65% increase in new employers in comparison to the same time last year. Roles such as business development, telemarketing and sales also witnessed a growing demand with metro cities like Delhi-NCR, Mumbai and Bengaluru leading the demand.

Meanwhile, womens’ participation in the workforce also increased during the season with around 2.8 million job applications, especially from cities such as Delhi-NCR, Hyderabad, Bengaluru, Mumbai and Kolkata. Manas Singh, Chief Business Officer, Apna, said, “The season’s data reflects how the Indian economy is getting back on track and we are glad to become the trusted bridge to connect the employers with their workforce."