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India – Data to be the core of HR operations, augmentation to play vital role: ManpowerGroup (Business Today)

23 September 2021

Data is set to be the core of HR operations in India, with the pandemic changing the role of the crucial functions in companies to include data augmentation, splicing and analysis in framing people policies, reports Business Today citing ManpowerGroup India. “The HR departments of big organisations these days analyse as much data as other departments like finance and sales," said Manpower senior director, sales and global accounts, Alok Kumar. It's not just personnel management anymore. They also talk from the data perspective,” he added.

According to Kumar, earlier, HR managers would use in-house sessions to convey the workplace culture to employees and carry their voices back to the top management to frame policies. Now they have to rely on data, Kumar added. "Augmentation will play a vital role where we analyse the data of the whole organisation and not just the sample. This has to be spliced and sliced to find out what the voice of the employee is, what they are thinking and why a particular reaction is coming. Training HR personnel in these skills and the use of technological tools is already underway in most companies,” Kumar said.