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Australia – AD1 Holdings provides bullish business update

06 October 2021

Australia-based AD1 Holdings (AD1:AU), previously known as ApplyDirect, announced today that subsidiary Art of Mentoring recorded quarter-on-quarter revenue growth for the quarter ending September 2021 that breaks its previous record by 94%.

Art of Mentoring (AoM) is a software-as-a-service business and platform for mentoring programmes, which the group acquired in September 2020.

During the quarter, AoM secured two new contracts, each valued at over AUD 100,000; Department of Defence in Australia and HR.com, based in North America.

These, together with strong renewals and upsells, brought the revenue to 2.3 times the same period last year and 94% up on the previous quarter.

AD1 said Art of Mentoring has seen ‘enormous growth’ in global clients in the last 12 months, with four international platform clients signed in just the last quarter. Online training subscription sales are also growing at the same rate, with more international clients in the government, corporate and association sectors.

AD1 CEO, Brendan Kavenagh, said, “Art of Mentoring finished the quarter even more strongly than anticipated. The market for mentoring program management software is exploding and customers love the AoM product and stellar service. It is little wonder we are seeing such outstanding performance. We look forward to seeing what the AoM team can deliver in coming months.”

For the full year 2021, AD1 Holdings reported revenue for ordinary activities jumped 65% to AUD 6.04 million (USD 4.38 million).