Persol Holdings announced that it plans to invest in Wobb, which operates the job board Hiredly in Malaysia.

The investment was made via Persol Venture Partners, which leads the group in investment to create new businesses and services through open innovation.

Hiredly is a hybrid recruitment platform consisting of both a job board and an AI-powered recruitment service branded as Hiredly X in Malaysia. They aim to dominate the junior to mid-management talent market in Malaysia and will be introducing more features for further development.

Shingo Ishida, Partner, Persol Venture Partners, said, “’Future of Work’ has been a hot topic in the HR industry as everyone might already realise. Due to the pandemic, we have been forced to change the way we work and look for jobs. Hence, human resources service providers like Hiredly and Persol are also required to evolve. Hiredly is transforming the recruitment process with AI technology and highly trained recruitment consultants.”

Derek Toh, Founder and CEO, Wobb, said, “Persol Group is one of the very few recruitment companies that are truly embracing innovation, and we share a belief that we can revolutionise the recruitment industry to help more people find the right jobs, with the right companies. I am excited to welcome Persol as an investor, and look forward to a great relationship with them.”

Persol recently invested in WorkIndia, a blue collar-focused jobs website based in Mumbai, India.